RIGHT: The shrunk-down mini shares many of the nifty useability features of the flagship Galaxy S III, but has lesser hardware.
Apple is running ads that show your thumb can reach all areas of the iPhone 5's 4-inch screen, allowing easy one-handed use.
Unspoken: unlike all those giant Android phones like the Samsung's Galaxy S III, with its 4.8-inch display.
If that message resonates with you, then check out Samsung's new Samsung Galaxy S III mini, which will be released here later this month (and available through Telecom, Vodafone and 2degrees).
The mini features a 4-inch screen, same as the iPhone 5.
Alas, it's not only the screen that's shrunk.
The rear camera is five megapixels (to the full-size S III and iPhone 5's 8 megapixels). And the front camera is lower-rez VGA where the S III and iPhone 5 offer high def.
You also get less processing power than the full-size S III.
And at 800 x 600 pixels, the mini's Super AMOLED display has a lower pixel density than the glitzier S III and iPhone 5.
Happily, the price ($599) is a bit smaller too.
And the S III mini shares many of the flagship S III's nifty useability features, including S-Beam (for sharing photos without wi-fi or cellular), eye-tracking (to stop the screen dimming at the wrong time), the Siri-like S-Voice, Smart Alert conveniently alerts if there are missed calls or messages as the phone is picked up, and the ability to dial someone you're txting - or who has sent a text - simply by lifting the phone to the ear.