Telecom has become the latest ISP to supersize its broadband plans.
All providers are holding their entry-level home line plus internet price around the $70 to $75 mark, but offering more data for the money.
In Telecom's case, it has upped the monthly data allowance on its $75 plan from 5GB to 30GB - at least until the end of 2013.
The company has also introduced a half-terabyte (500GB) plan for $119 a month.
In announcing the new plans, Telecom Retail's head of home Chris Thompson noted a recent Statistics NZ survey that reported the average New Zealand household is now using 16GB of data a month, up from 7GB a year ago (with Telecom holding half the broadband market, any change to its caps will literally change the behaviour of the nation).
Stats also found an 800% jump in those who use more than 50GB of data a month - enough to download around 20 high definition movies.
Telecom is not yet offering any UFB fibre plans.
Retail head Chris Quin says residential fibre plans will be launched early next year, with an emphasis on video and other value-added services.