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RIM sets date for its big BlackBerry comeback hope (plus VIDEO of new wonder phone)

Research in Motion has set a firm date for its new range of BlackBerry smartphones: January 30.

The Canadian company says handsets based on its new BlackBerry 10 software have gone to more than 50 phone companies worldwide.

There will be both keyboard and touchscreen BlackBerries based on the new software.

In a demo (see BBC video below) the touchscreen model looks impressive, with a slick interface, true multitasking social media messaging woven into a single inbox, and not just predictive text but predictive sentences.

IDC says BlackBerry's share of the worldwide smartphone market has falled from 34% to under 5% in the past year.

The question, though: is it too late to peg back Apple and Android's lead?

Some investors don't seem to think so. RIMM shares jumped more than 3% to $US8.81 today – a nice little bump, even if they have some distance to go to match their high of $US144 in 2008 as the first iPhone was released.

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Can't see the video? Watch it on the BBC's website.

Comments and questions

I had a play with the prottype of this phone at Blackberry world in Orlando recently and came away pretty impressed. Provided businesses can set aside their sheep like fascination with he iPhone and Android it could do reasonably well. Add to this some pretty serious security enbedded onto the device (e.g. remote lockout and wipe etc) and there is a lot to like. The camera app is also pretty stunning with its history mode that lets you selectively alter parts of a photo with previous photos (e.g. to edit people or obstructions out etc)... I think this could be a great phone

Consumers are spoilt for choice atm. If someone has already brought into iphone then they are quite likely to continue that trend. It will take something special to lure them over I would imagine. I would be interested if there is still support for the Blackberry Enterprise Server with Blackberry 10. But with the BYOD trend likely to continue I dont see Businesses likely to enforce any particular device unless RIM starts giving them away ;-)

re:The question, though - is it too late to peg back Apple and Android's lead? Some investors thought so.

The stock is up 25% since its low this year, it would appear investors do not think its too late, contrary to what you say above.

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