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BMW sets new sales record

BMW says 2012 was its best year on record for new car sales, according to Motor Industry Association figures.

There were 1640 BMW passenger vehicles registered in New Zealand last year, blitzing the previous record of 1585 in 2005.

The result also makes BMW the best-selling luxury car brand.

Audi was the second-most popular luxury brand with 1540 new cars sold, followed by Mercedes-Benz at 1094. 

The most popular BMW models were the 1 Series with 378 sales, the 3 Series with 327 and the X5 with 261 vehicles sold.

"The BMW xDrive range continues to grow and is again the best-selling range of luxury SUVs in the country," BMW New Zealand managing director Nina Englert says.

She says 2013 will be BMW's 30th year of doing business in New Zealand and will coincide with the release of new badges for limited release Edition 30 models.

It is also launching a new range in the coming months, the 4 Series, as well as a new 3 Series Touring vehicle.

The BMW 3 Series was last year awarded the NBR Supreme Car of the Year

Comments and questions

BMW discounted like crazy.

Is BMW really a "luxury" car brand? I know it may seem that way to low-wage New Zealanders, but is it really? Would Europeans describe it that way? I don't think so. They're Germany's Ford. Don't get me wrong, BMWs are fantastic cars, but luxury? If they are luxury, then what do you call Rolls Royce, Bentley, Aston Martin, Mabach, et al?

Luxury is in eyes of beholder. As for me, my trusty Honda is equally as good, if not more reliable. It's cheaper to buy and run and still gets me from A to B in luxury.

Yes, BMW is a luxury brand and to me by far the best car in the world. The new BMW's have now got the look to match Audi. Mercs are still behind on this and hence the dropping sales to a distance third. I drive both a BMW and Mercedes Benz. These cars are like the Rolex of watches in they may not be the most expensive but they are technically the best. Don't forget RR is made by BMW and Mabach made by Merc Benz.

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